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Welcome to the Personal Finance Summit on Friday, October 9. This event is co-sponsored by the Society for Advancing Business Editing and Writing (SABEW) and the National Endowment for Financial Education (NEFE). Hosted by The New York Times.

For more details about the event, visit the event page here.
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How to make a name for yourself
Friday October 9, 2026 1:55pm - 2:45pm EDT
Should you start a newsletter? A podcast? Write a book? Or stick to social media? Our panelists discuss how to make the most of various media as a personal finance journalist.
Moderators
avatar for Lindsey Stanberry

Lindsey Stanberry

Founder, The Purse
Lindsey Stanberry is a CFP® and founder of The Purse, a media platform focused on women and money. She spent the last decade working for some of the biggest brands in digital media including Refinery29, CNBC, and Fortune with a focus on growing diverse audiences. At Refinery29, she... Read More →
Speakers
avatar for Tim Herrera

Tim Herrera

Founder, Freelancing With Tim
Tim Herrera is an editorial consultant and the founder of Freelancing With Tim, a suite of educational resources designed to help journalists navigate the industry. He previously worked at The New York Times for six years, where he helped launch and then edited for the service journalism... Read More →
avatar for Kara Perez

Kara Perez

Author, Founder Kara Explores Money
Kara Perez is the founder of Kara Explores Money, where she studies money, policy, and sustainability. She is the author of the book, Money For Change. Kara has been featured in the New York Times, Good Morning America Forbes, NPR, Glamour, ABC Nightline News, and US News and World... Read More →
avatar for Mandi Woodruff-Santos

Mandi Woodruff-Santos

Podcast Host, Brown Ambition Podcast
Mandi Woodruff-Santos is an award-winning podcast host, author, entrepreneur, and money and career expert. She is the host of Brown Ambition, where she helps women build wealth, pursue meaningful careers, and navigate ambition on their own terms. A former financial journalist and... Read More →
Friday October 9, 2026 1:55pm - 2:45pm EDT
  Panel/Skill Building

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